Local search is an exciting, relatively new, niche in SEM (search engine marketing) that focuses on generating qualified leads for local businesses and professionals. It's based on the ability of Google to know where you're located, based on your IP address, and show search results of companies, or business listings, in your local area. This is tied to Google's #1 priority of showing "relevant" search results, and it makes a lot of sense.
For example, let's say that you live in Las Vegas and you're looking for a landscaper. It used to be necessary for you to enter into Google search the phrase "las vegas landscaper" to narrow your search results. Otherwise, if you just entered "landscaper", you'll get results for landscapers from across the country (based on whoever's doing excellent SEO!), which is not relevant to you.
In its pursuit of relevance, Google has improved the concept of local search. Now, you can search on "landscaper" and Google, knowing that you're located in Vegas, will show results of landscapers in Las Vegas. These local business search results are often tied to Google Maps, showing the location of the business as well. In fact, you've probably already seen what's called the "10 Box", which is a Google Map with up to 10 local business listing linked to it. Here's an example:
The beauty of Local Search is that it's geared to business listings only and the 10 Box appears on the first page for incredible placement, which means a lot of traffic! Add to that the fact that many businesses are still ignorant of Local Search, which means there is incredible opportunity for those local businesses that take action.
Simple Steps To More Leads
If you are a business that depends on your local market and need to generate more qualified leads, then Local Search should be a part of your marketing mix. Whether you're currently running SEO and/or PPC campaigns, or not doing any form of SEM (search engine marketing) at all, you need to do Local Search.
Here at The Misfits, we will get you set up with Google's Business Listings AND get you placed in the 10 Box. We will perform keyword research & discovery to find those keywords that generate a high level of traffic AND that display in the 10 Box (not all keywords do).
Who Can Benefit From Local Search?
Almost any type of business can benefit from Local Search, including retail stores, service companies, and professional services. Examples include attorneys, CPA's, car rentals, landscapers, hotels, limo service, coffee shops, financial planners, pool repair & maintenance, pest control ...
