Don't be left behind. Let the world know who you are! You don't exist in a vacuum, and neither do your customers. If they're not finding you, they're finding your competitors. Online business has become more competitive than ever. Not only do you need a first-class website, but you need to aggressively market it as well.
With over 14 years experience in Search Engine Marketing, eCommerce web design, eCommerce operations, branding, and direct marketing, The Misfits will help you stand out and bring the world to your doorstep.
Search engine marketing services (SEM) are an increasingly popular and vital subset of Internet marketing. Search engine marketing services focus on the marketing of products or services over the Internet, and include such activities as search engine optimization (SEO), pay-per-click (PPC) advertising, and local search. Because EVERYONE uses search engines to find the products & services they're looking for, it's no wonder that search engine marketing services are absolutely necessary for a successful online business.
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Search Engine Optimization (or SEO) is one of the key forms of marketing on the web. SEO considers how search engines work and what people search for. The traffic that is typically generated from SEO is primarily from search engines and via "organic" or non-paid searches. The purpose of Search Engine Optimization is to get your website in the top rankings of Google (and others) search engine listing results when someone searches for your "keyword phrases". The process of SEO improves the volume and/or quality of traffic to your website through various "on-page" and "off-page" techniques.
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If you're serious about SEO, then you will want to consider hiring a professional who offers SEO services. Expect to pay a flat setup fee to have each campaign created, and thereafter a monthly fee for the professional to perform the actual SEO services. Because SEO takes time to see actual results, you should allow yourself at least 5-6 months before deciding whether SEO is worth the investment. During this time period, however, the SEO professional should be providing monthly activity reports, so you know exactly what they're doing. Also, you should see from the SEO services increases in traffic from the low-mid competing keywords.
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Local search is an exciting, relatively new, niche in SEM (search engine marketing) that focuses on generating qualified leads for local businesses and professionals. It's based on the ability of Google to know where you're located, based on your IP address, and show search results of companies, or business listings, in your local area. This is tied to Google's #1 priority of showing "relevant" search results, and it makes a lot of sense.
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When it comes to marketing your company on the Net, the pay per click (PPC) model could very well be one of the most effective forms of online advertising available today. Unlike the shotgun approach of mass media, PPC enables you to target your market with pinpoint accuracy while having complete control of your cost and budget. It may sound simple, but PPC advertising does require knowledge and experience to not only make it effective but profitable as well. The Misfits can create and manage your PPC campaigns, whether it's Google AdWords, MSN adCenter, or Yahoo! Search Marketing.
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