| Article Index |
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| Business Catalyst |
| Benefits of BC |
| General Features |
| eCommerce Features |
| Email Marketing |
| Lead Management |
| All Pages |
Owned by Adobe Systems, Business Catalyst is a powerful and exciting solution that blurs the line between having an "eCommerce website" and a holistic, full-featured "online business". Business Catalyst is a hosted solution, but one we support and recommend for its unique approach, superb design flexibility, powerful feature set, and online business integration.
The majority of eCommerce platforms (ie. shopping carts) available today seem to focus primarily on providing those features that enable you to sell online. Nothing wrong there, and they do a great job at that.
But, if you wanted more than just eCommerce functionality, such as offering a blog, a community forum, a store locator, a customer support system, or even marketing metrics, you would have to find, purchase, and install a 3rd party software to achieve each function. This requires additional cost as well as time to integrate the software into your site's design. And managing all of these separate systems can become overwhelming.
An Online Business ... Not A Website
The people at Business Catalyst understand that having a true online business requires more than just having an eCommerce website. They developed Business Catalyst from the ground up to offer you an integrated online business system that offers features and functions not found in many other platforms and that can be highly customized to your personal needs and those of your customers.
In addition to eCommerce functionality, Busines Catalyst offers a Content Management System (CMS), Email Marketing, Lead Generation, Customer Service, a CRM (Customer Relationship Management) system, Sales Force automation, Webmail & POP Email, Forums & Blogs, Event Bookings, as well as detailed & comprehensive Reporting and Analytics.
Everything you need for online business success "under one roof"! You will know your customers beter, track their actions easier, react faster, and truly have your fingers on the pulse of your online business.
Complete Design Flexibility
Business Catalyst offers powerful flexibility when it comes to designing your "online business". It allows greater freedom and more options for the designers of your site, and you can decide whether you want a blog, a forum, or some other functionality.
This flexibility, however, does require more work in the planning and development of your site, because Business Catalyst essentially begins as a clean slate. This is because everyone's needs and requirements are different, and Business Catalyst offers us the ability to develop a site that is highly customized to your needs.
