Branding Identity

Branding identity, and "brand equity", have become increasingly important components of our culture and the economy. What is a "branding identity"? In a nutshell, a brand identity is a collection of images and ideas that convey the essence of the company, product, and/or service. These ideas are typically represented by concrete symbols, such as a name, logo, slogan, and design scheme. A brand identity is a symbolic embodiment that represents values, ideas, and even personality.

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Professional Logo Design

Why is professional logo design so important? As discussed in Branding Identity, the specific elements that create a "brand" include the company's Name, Logo, Slogan and Design Scheme. Too many companies, however, do not take branding seriously and rely on their name alone as their brand, which is a huge mistake. A professionally-designed, unique logo can benefit a company tremendously, increasing exposure, credibility, recognition, goodwill and, ultimately, sales and market share.

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Misfits LingoTerms You Should Know

Domain Name

The name of a website which represents the address of a network connection and identifies the owner. (Example: www.microsoft.com)

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eCommerce Web Design :: Search Engine Marketing :: Branding

The Misfits Media Group specializes in professional eCommerce web design, brand identity development, and search engine marketing (SEM), including Search Engine Optimization (SEO), Pay Per Click (PPC) and Local Search. Located in the very hip & exciting city of Las Vegas, NV The Misfits will help improve your online business and bring the world to your doorstep. Give us a shout today for a free, no-obligation quote.